According to information from Hasbro proved to be a real revenue generator for Magic the Gathering in the current quarterly report. The company now wants to build on this and offer fans of the "License "Universes Beyond" bring more content to market in the coming years.
One of the particularly strong drawcards was The Lord of the Rings: Tales from Middle Earth. Hasbro CEO Chris Cocks had (also) good news to announce this time. Fans of Magic the Gathering can expect even more sets from the “Universes Beyond” series in the coming years. Two sets the size of The Lord of the Rings are said to be Hasbro-peak will be released every year from 2025 onwards. The reason? Hasbro can make good money with it.
200 million dollars in sales in a short time
Hasbro follows a fairly simple motto: Where there is money to be made, money will be made. The experiment with a licensed full version of Magic the Gathering ultimately worked. The Lord of the Rings brought in more than 200 million US dollars in just six months, as Chris Cocks explained. The trading card division is therefore the growth area at Hasbro, together with the "Digital Gaming" segment, because otherwise the review of the sales figures is rather sober. Total sales fell by around 15 percent.
This makes profitable business areas all the more important for Hasbro in the future. The toy giant has obviously done a lot of things right with the Lord of the Rings spin-off of Magic the Gathering - not least the hunt for the One Ring provided an enormous boost in marketing. Ultimately, it was the rapper Post Malone who bought the unique card for two million US dollars. It is unclear whether Hasbro has a similar campaign in mind for future Universes Beyond sets - such as those for Final Fantasy or Fallout. The success of the campaign could at least lead to a copycat effect.
Hasbro has proven that it can make money. Not only with Magic the Gathering, but also with the licensing to Larian Studios, which landed a hit with Baldur's Gate 3, both in terms of gameplay and financially. Ultimately, this was also a success for Hasbro. Monopoly Go! from Scopely also generated good sales. The revenue was for Hasbro especially in view of the ailing toy division Heilsbringer, as it is currently unclear how retail sales will develop this year. Hasbro CEO Chris Cocks expects Magic the Gathering to continue to increase sales in the future - he is "optimistic" about Magic's growth. The Universes Beyond play a special role in this, as they are the ones that attract new players to the trading card genre.
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Magic: The Gathering The Lord of the Rings: Tales from... * | 44,62 EUR | ||
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Magic: The Gathering The Lord of the Rings: Tales from... * |
20,00 EUR |
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Magic The Gathering The Lord of the Rings: Tales of Middle-Earth... * |
10,98 EUR |
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Magic The Gathering starter package 2022, 2 ready-to-play decks, 2... * | 25,99 EUR | ||
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Magic: The Gathering The Lord of The Rings: Tales of Middle-Earth... * | 208,27 EUR |
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