The Ravensburger Group achieved extraordinary growth in 2024, increasing sales by 18,2 percent to 790 million euros. One pillar of this success is Disney LorcanThe collectible card game has established itself on the market.
Ravensburger has performed significantly better than its market peers. The toy giant achieved this growth primarily through international expansion, the development of a new business division centered around the trading card game "Disney Lorcan“ and the revision of the bestseller “tiptoi”.
Despite the somewhat subdued consumer sentiment, Ravensburger remained on a growth path. The company achieved double-digit sales growth in both 2023 and 2024. Innovations and internationalization drove the group's business forward. "At the same time, we have steadily improved the group's financial strength – while maintaining good profitability," said CFO Hanspeter Mürle on the eve of the Nuremberg Toy Fair. "This enabled us to make sustainable investments, especially in times of weaker economic conditions, particularly in product innovations such as Disney Lorcana, which secure our growth."
Disney Lorcana: Over a billion tickets sold
Overall, the international toy markets declined slightly; in Germany, too, consumer spending was subdued. "However, toys are a relatively stable business in the long term," emphasized CEO Clemens Maier. "There is always demand – worldwide – for togetherness, playful learning, or active relaxation, especially when it is served with the right themes. Consequently, we are continuing to develop Ravensburger as a globally active company." The Ravensburger Group now generates 70 percent of its sales abroad, nearly 40 percent of which comes from North America.
After significant investments in building a trading card business, the game "Disney Lorcana," developed by Ravensburger in cooperation with licensor Disney, was released in August 2023. It was a resounding success from the start. Enthusiasm for the game continued last year, with new card sets released quarterly, accompanied by numerous events and tournaments for Lorcana fans. After launching in North America, Germany, and France, the game was released in most European countries, with a total of over one billion Lorcana cards sold. This makes it Disney Lorcan The most successful product launch in Ravensburger's history, which contributed significantly to the company's sales growth over the past two years. The market launch in Asia is scheduled for 2025.
The relaunch of the tiptoi product line, which has sold millions of copies, also boosted Ravensburger's performance last year. The learning system, which first appeared on the market in 2010 and is now a standard feature in many children's rooms, was completely redesigned and benefited from a new marketing strategy. As a result, tiptoi sales increased by 23 percent. Games for younger target groups also performed positively: These included card games, children's games, playsets with dinosaurs, and the "GraviTrax Junior" marble run made from sustainable bioplastic. Newcomer "Play+," a series of books and toys for babies and toddlers, was in strong demand immediately upon its market launch. Books for toddlers and beginning readers, including the "Leserabe" series, which celebrated its 20th anniversary, also recorded double-digit sales increases.
In 2025, high expectations are placed on the innovation “BRIO Flora,” a high-quality play system that will be released in the fall under the BRIO brand: Children aged three and up will build and discover a fantastic, colorful play world full of animal figures and flowers.
Success leads to personnel changes
The company's continued success also impacted its management and workforce: Firstly, Ravensburger strengthened the previously two-person Executive Board by two additional members. Secondly, the company hired additional employees, so that the workforce grew by 182 to 2.483 employees at the end of last year.
CEO Clemens Maier and CFO Hanspeter Mürle led the group for eight years. Ravensburger grew significantly, and its managers consistently focused on internationalization and innovation. As a result of the more diverse and global structure, the company created two additional positions on the Executive Board for Sales and Group-wide Product Strategy, which were filled internally as of January 1, 2025: Susanne Knoche (50) will take over the position of Chief Sales Officer (CSO). Knoche has been with Ravensburger since 2001 and, after holding senior marketing and sales positions, was promoted to Managing Director of National and International Sales in 2012. Filip Francke (51) will take over as Chief Product Officer (CPO). Francke joined Ravensburger in 2017 from clothing manufacturer Helly Hansen. Most recently, he was Group Director in Seattle, USA, where he was responsible for Ravensburger's largest category, Games.
In addition, Chief Financial Officer (CFO) Hanspeter Mürle (55) is expanding his responsibilities and will lead the supply chain and optimize corporate processes as Chief Operations Officer (COO). Thus, the company's future-oriented topics – internationalization, product portfolio alignment, and operational performance – will be even more firmly anchored in the Executive Board. Ravensburger sees itself as well-equipped for the future.
| # | Preview | Product | Rating | Price | |
|---|---|---|---|---|---|
| 1 |
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Disney Lorcana: Set 3 - Trove Pack (German)* | 54,99 EUR | ||
| 2 |
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Disney Lorcana: Set 3 - Starter Deck B (German)* | 19,99 EUR | ||
| 3 |
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Disney Lorcana: Set 3 - Display with 24 Booster Packs (German)* | 133,00 EUR | ||
| 4 |
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Disney Lorcana: Set 3 - Starter Deck A (German)* | 14,99 EUR |
* = Affiliate link/advertisementAs an Amazon Associate, we earn money from qualifying purchases. If you make a purchase through one of the links, we receive a portion of the purchase price as commission. This doesn't cost you anything extra, but it helps support our website. Last updated on September 17.05.2025, XNUMX / Affiliate links / Images from the Amazon Product Advertising API. Images from Amazon PA API.
