14 different computers starting at 779 euros cover the range from inexpensive to luxurious, depending on the needs and budget of the fans of the influencer “HandOfBlood”. The new gaming PCs are assembled at CSL/BoostBoxx in Langenhagen near Hanover, one of the largest German PC manufacturers.
The new cooperation was created through the trusting collaboration between the influencer agency INSTINCT3, founded by HandOfBlood, among others, and Webedia's own influencer agency allyance in the joint implementation of large influencer campaigns such as Hänno Unterwegs.
In the e-commerce sector, Webedia has been working with CSL/BoostBoxx since 2020, especially with the gaming PCs from its own media brand GameStar, which have been extremely successful over the years. While CSL/BoostBoxx takes care of manufacturing and sales, Webedia is responsible for marketing and both partners are responsible for product development.
“Hand of Blood”? Exactly!
Maximilian “HandOfBlood” Knabe loves computer games and loves chatting. With 2,59 million subscribers on YouTube, 840.00 followers on Twitch, 802.000 followers on Instagram and 533.000 followers on TikTok, he is Germany's most successful variety gaming YouTuber.
The successful model of Webedia and CSL/BoostBoxx with many thousands of gaming PCs sold and strong partnerships with industry giants such as AMD and ASUS also convinced Johannes Gorzel, CEO INSTINCT3, to work together: “We are very careful with the HandOfBlood brand and convince ourselves Therefore, we are very particular about the quality and seriousness of new products and collaborations. Max has to really stand behind it and be able to offer his fans real added value. This is the case with the new HandOfBlood gaming PCs from CSL/BoostBoxx and Webedia.”
For Marc-Andreas Albert, CEO of Webedia Germany, the new partnership is the logical consequence of Webedia Germany's consistent e-commerce strategy and a long-standing cooperative working method with INSTINCT3 and CSL: "With the HandOfBlood PCs, all partners bring theirs specific strengths: INSTINCT3, HandOfBlood's reach and typical storytelling, and our years of e-commerce expertise. The GameStar PCs are an important pillar of our extensive e-commerce activities. With in-depth hardware know-how, many years of experience in the hardware market and a good understanding of the needs of our target group, Webedia and CSL have been a dream team for almost four years and can look back on numerous successful projects.”
And Dennis Möller, managing partner of CSL/BoostBoxx, is pleased: “With the HandOfBlood gaming PCs, we are further expanding our market-leading position on the German market. Like the users of GameStar, the fans of Max can also rely on our first-class quality management, our well-established logistics and our competitive prices.”
“Even strong products need strong marketing. That's why we combine our know-how in marketing and sales of gaming PCs with the creativity of INSTINCT3 and launch the HandOfBlood PCs with a YouTube video campaign in collaboration with AMD," says Daniel Visarius, Director E-Commerce Webedia Germany.
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Pegasus Spiele 51240G Village Romance *Game of the Year 2023*...* |
27,99 EUR |
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