The two German Twitch streamers and influencers Jens "Knossi" Knossalla and Maximilian "Trymacs" Stemmler are launching their own virtual pizza restaurant chain "Happy Slice" today. Pizzas can be ordered from Lieferando in more than 70 stores in Berlin, Hamburg, Cologne, Munich, Frankfurt and other cities in Germany.
Knossi and Trymacs are cooperating with Happy Slice for a joint creator economy company, which they are developing together with their communities through events and campaigns. The menu includes 14 pizzas, of which two "Creator Pizzas" were created by the two influencers. Green pizza fans are also catered for with four vegan pizzas. The menu is rounded off by three dips and desserts.
Happy Slice bus on tour
Lieferando is Happy Slice's new advertising partner until the end of September 2023 and accompanies the launch phase with numerous live actions, an out-of-home campaign, commercials and brand integrations in the content of the two influencers.
Knossi and Trymacs are celebrating the launch on May 25th with a live "delivery stream" on their Twitch channels. Viewers have the chance to win a personal delivery by Knossi and Trymacs if they enter the keyword "Stream" in their Happy Slice order on Lieferando during the broadcast.
At the same time, the launch spot goes live on YouTube, in which the two influencers challenge each other to create the craziest promotional stunts, including parachute jumps, for their pizza brand. All stunts will be published in one episode on the Knossi and Trymacs YouTube channels.
Over the weekend there will be more opportunities for fans to meet the two newly minted pizza entrepreneurs. Knossi and Trymacs will stop at several locations with the Happy Slice Bus in cooperation with Lieferando in Cologne (Friday, May 26.05th), Berlin (Saturday, May 27.05th) and Hamburg (Sunday, May 28.05th) and celebrate there together with their local fans the launch, of course with free Happy Slice pizzas, delivered by Lieferando drivers.
“We are happy to support two creative minds like Knossi and Trymacs with the launch of their own restaurant concept and to celebrate the enthusiasm for our favorite dishes together with them. Their dedication and crazy ideas show how hard they worked towards their own restaurant chain. As a partner, we want to walk the path together and make ordering and delivery even more fun,” says Ann-Kathrin Donwald, Brand PR Manager at Lieferando for Germany and Austria.
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