“yfood” is reaching for the stars and announcing a cooperation with the US publisher Bethesda and Xbox on the occasion of the Starfield launch on September 6th: As As a small foretaste of the game, its own Starfield Edition is coming onto the market. The Starfield Edition will be available from August 2nd in the yfood online shop and from August 17th at Kaufland.
The fourth limited gaming edition of the smart food market leader will be available from August 2nd in the yfood online shop and from August 17th at Kaufland. For a limited period of time, online orders for the Starfield edition include an Xbox Game Pass Ultimate worth 14,99 euros, which gives players access to Starfield and a library with over 6 games for a month starting September 100th Xbox and PC - of course with the now obligatory restriction that such goodies can only be redeemed for new customers.
yfood brand boss: Cooperation is something special
“When you immerse yourself in the world of an epic role-playing game like Starfield, it is of course even more important that as a player you also make sure that you are well looked after at the other end of the controller. “We are therefore very excited that with the new Starfield Edition we offer a balanced addition to the on-screen experience that simply tastes good,” says Marco Raab, Chief Brand Officer at yfood. The core of Starfield is closely linked to yfood’s brand values: “Starfield is an extraordinary game. It's about discovering the world beyond its borders, thinking innovatively and writing your own story. These are exactly the values we stand behind at yfood. I think this cooperation is something special in terms of its breadth and quality,” says Raab.
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yfood Drink Meal Sample Pack Vegan, 5 x 500ml, incl. €1,25...* | 22,49 EUR |
On social media and on the product itself, yfood challenges the spirit of discovery of consumers and fans and has a few surprises in store: The cooperation was gradually teased in advance on the channels of yfood, Bethesda and Xbox. The posts contained Easter eggs that led to a secret landing page with exclusive prizes such as Xbox consoles (Xbox Series S), Starfield Constellation Editions and Gamescomtickets.
Well-known gaming TikTok creators such as Andy Lee, Melvin Lee Lewis and KeinPart2 support
the campaign. In addition to the announcement via social media, there will also be further touchpoints with the Starfield Edition in stores and at gamescom
By the way, the drink should taste creamy, cinnamon and sweet - “the universe could taste something like that,” says yfood. “Cinnamon” Stardust fits conceptually into the previous portfolio: The drinking meals are intended to offer a “complete nutrient profile consisting of proteins, vegetable oils, carbohydrates and fiber as well as 26 vitamins and minerals”.
According to the manufacturer, a 500 ml portion covers at least 25 percent of the daily micronutrient requirements of an average adult (8.400 kJ/2.000 kcal) and has the Nutri-Score A.
Since its founding, yfood says it has sold 100 million meals and recorded sales of over 2022 million euros in 120. The products can currently be ordered in more than 30 European markets and are listed at almost 30.000 POS in eight countries.
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